PERSONAL IDENTITY

This project represents a deep exploration of my personal design philosophy, combining creativity and precision to craft a cohesive brand identity. Using Illustrator, InDesign, and Photoshop, I developed a minimal yet innovative visual system that extends across multiple touchpoints, including business cards and letterheads. Illustrator brought abstract concepts to life through clean and clever forms, while InDesign ensured consistent application across branded collateral. Photoshop was instrumental in creating polished mockups that enhanced the presentation. This project showcases my ability to create a timeless design system that balances storytelling with functionality.